Job one1 of 3
Be found
The leaders you wrote for need to come across the book when they search for the problem it solves.
What a business book should do
Three jobs for your book
Job two2 of 3
Build trust
Your listing and description should give a buyer a clear reason to take you seriously before you ever speak.
Job three3 of 3
Open the door
A finished reader should know what to do next, whether that is booking a talk, a program or a conversation with your team.
Is your book working for your company?
Send me the book. I will show you where it is losing the right readers and what that could mean for your business.